Apivita Nature's Hair color - Permanent hair dye without ammonia and PPD

APIVITA, oriented to perfect coverage, professional color, safety in use and naturalness, created nature’s hair color; the onlypermanent hair dye which:

•  Offers perfect coverage, shiny, uniform color that lasts.
• • Protects hair and helps maintain its elasticity with organic sunflower and olive oils, honey and rosemary organic extracts.
• • It is the only hair dye that does not contain substances in its formula often accused for causing allergies, irritations and other side effects such as PPD, AMMONIA, REZORCINOL, ALCOHOL, PARABENS, PROPYLENE GLYCOL, SLS, thus minimizing the risk of allergies and other side effects during the application.
• APIVITA’s natural hair dye is free of:

• PPD (para-phenylenediamine): basic color-precursor for most hair coloring products. It is the main allergen^1,2 in hair dye products.

• Ammonia: alkali agent used to open the hair cuticle and let the hair colorant penetrate. Irritating for the respiratory system.
• Resorcinol: basic color-precursor for most hair coloring products. It has been implicated in disruption of the thyroid.
• Alcohol: sensitizes the hair and irritates the scalp.
• Parabens, Propylene Glycol, SLS, Silicones, Mineral Oil, Fragrance of 26 identified allergens: substances often accused for allergies, irritations and other side effects or for polluting the environment.
• APIVITA’s natural hair dye, inspired by art movements, offers a rich palette of 30 natural shades:
• Ιlluminism (hydrogen peroxide 30 vol): 6 cold shades, with metallic tinge

Naturalism (hydrogen peroxide 20 vol): 8 natural shades 
Romanticism (hydrogen peroxide 20 vol): 5 shades of beige, cold 
Expressionism (hydrogen peroxide 20 vol): 3 shades of red, high intensity 
Impressionism (hydrogen peroxide 20 vol): 2 shades of copper, high intensity 
Realism (hydrogen peroxide 20 vol): 6 warm shades, high intensity 

4 QUESTIONS TO CHOOSE THE RIGHT COLOUR SHADE

1. Is your hair natural or colored?

If hair has natural color, choose one color 1-2 levels lighter or darker than the natural one (hair color with hydrogen peroxide 20 vol.) or 3 levels lighter than the hair color shade with hydrogen peroxide 30 vol.

In case your hair is already colored, choose a shade at the same tone level as the colored one, because colored hair cannot become lighter just with a hair color. Special techniques should be applied in the hairdresser.

2. Do you prefer a lighter or a darker color shade than your natural color?

Hair becomes 1-2 levels lighter with shades that have hydrogen peroxide 20 vol, while it becomes 3 levels lighter with shades that havehydrogen peroxide 30 vol. First, look at the color of the root and then choose a basic tone (number before the dot).

3. Which result do you want to have regarding the color shade?

Check the color palette and decide whether you want a warm or a cold color (the number after dot). Cold shades are ash-cendre (X.1). Warm shades are all other shades except of basic tones (X.0) and beige shades(X.7).

4. What is the percentage of white hair?

If the percentage of white hair is higher than 50%, mix of a basic tone (naturalism) with a color shade so as to achieve a better result. For example, mix 7.0 and 7.35 (for more information, read the following tips for professional results).

TIPS FOR A PROFESSIONAL RESULT

1. Touch up applications – avoid carbon effect phenomenon (settling of color):

Apply the mixture to the roots and leave it for 20-30- minutes. Apply the remaining mixture on the rest of the hair and leave it for another 5-10 minutes. When the processing time is up, massage hair for 2-3 minutes, using a small amount of lukewarm water allowing the mixture to turn into lather and then rinse thoroughly. 
ATTENTION: If the existing color on the rest of your hair has not fade out, it is recommended to apply the remaining mixture for 5 minutes maximum for a shiny and uniform result.

2. Root application:

For root application, maybe half of permanent hair color cream is enough, depending on hair density. The rest of the cream could be kept for the next use. In this case, pay attention to the mixing ratio with color developer, which is 1:1,5. 
For example: If 25g of hair color is used (1/2 tube), the suggested ratio from color developer is 25x1,5=37,5ml (by calibration on the bottle). If the mixing ratio is not precise, you will not have the preferable result and white hair will not be covered.

3. Difficult white hair or white more tahn 50% white hair:

In case of “difficult white hair” or when more than 50% of the hair is white, we suggest a mixing ratio with the corresponding basic tone (naturalism). 
For example: color shade 7.35 will be combined with basic tone 7.0. 
Suggested mixing ratio: ½ of basic tone 7.0 and ½ of shade 7.35 for 20-30 minutes only in roots. Apply to the rest of hair color shade 7.35 for 5-10 minutes.

4. For a more light hair color – basic condition is correct volume of hydrogen peroxide:

The ability of decoloration of natural tone of one shade doesn’t depend on how light the selected shade is, but on the volume of hydrogen peroxide, since it is the key for hair oxidation and consequently, for hair decoloration. 
The most probable for a very light color (8.0, 20Vol) is not to change a natural brown color, but just to bring a red natural color. So in order to achieve a higher decoloration (up to 3 tones), choose shades that have 30 volume hydrogen peroxide.

5. Hair with highlights:

It is likely that more than one application will be needed in order for the highlights to be covered. Nevertheless, highlights will appear again after some shampoos. This is the case for every hair color. If the highlights have been made with decoloration products, then the shade of the selected color may differentiate. For better coverage, choose a color shade from the basic tone Χ.0 (naturalism) or beige shades Χ.7 (romanticism). Moreover, ash-cendre shades should be avoided.

6. Darker root for a natural result:

The correct touch-up application (apply the mixture to the roots for 20-30 minutes and the remaining mixture on the rest of the hair for 5-10 minutes maximum, possibly not every month) has darker roots as a result. If you prefer even darker roots, combine ? of the more dark tone mixture only on roots. For example (Χ-1).0=6.0 and ? of the mixture that we use. For example Χ.YΖ=7.35. Do not apply basic color tone on the rest of the hair at all (Χ-1).0 because the shade will have a carbon effect and will be, most probably, darker.

7. After hair color:

APIVITA suggests to wash hair with shampoo for colored hair with sunflower and honey and then to apply post color hair conditioner(included in the packaging), which closes the scales of the cuticle and locks the color. Do not forget to use conditioner and mask for colored hair with sunflower and honey. 
Ideal to use during summer or before styling is the leave in conditioner (no need to rinse) with olive and honey which moisturize hair and protect color against the sun. 

Rinse hair with lukewarm water, instead of hot water for glowing hair. Finally, it is very important to dry hair with patted towel movements in order to avoid hair damage.